AspectAvy | Our Team

Shared Passions

With their shared experience as educators and competency in helping others understand complex concepts, Jeff and JB have united over a love for skiing the backcountry and a shared desire to help others stay safe while doing so.

Our people

Our world-class team

Jeff Banks

For the past 18 years, Jeff has been an internationally licensed IFMGA mountain guide, working throughout Europe & North America.

When Jeff's not guiding, he's teaching as the Avalanche instructor to US Special Forces mountain guide unit as well as an American Mountain Guide Association (AMGA) trainer & examiner.
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Jeff is a former North American ski mountaineering champion and Program Director & Head Coach for Colorado Nordic Olympic development program.

JB Leach

Award winning designer and art director turned product designer, JB has more than 20 years experience developing a wide variety of new products and campaigns for fortune 100 & 500 clients.
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For the past 10 years JB has been focused on making complex systems and experiences more intuitive and inclusive.
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When JB isn't working on making the complex simple, he's teaching future designers how to remain curious and design with empathy.

Interested In Learning More?

For all press inquiries, partnership opportunities, or interview requests, please reach out via our contact form, and we will get back to you promptly.

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